Business Coaching - What it IS and What it IS NOT

I am often asked the question “what is business coaching?” Coaching is often misunderstood, interpreted and misrepresented. Many people confuse coaching with other professional practices such as teaching, mentoring or consulting. Therefore, it is important to first identify what coaching is not.


  • Teaching or training - when a person is sharing information
  • Mentoring - when a person is sharing their experience
  • Consulting - when a person is providing expert advice, knowledge and answers in a particular area (directing and advising)


One Agenda – YOU!

The coaching relationship is one that is entirely focused on you. Coaches get to know what makes you tick. They will clarify your goals – all of your goals (business, financial, family/relationships, health/wellness) – keeping you focused on maintaining balance in your entire life. Coaches will create a program that is completely designed for you, to get you to your goals quicker than you would on your own. Your coach will provide support and encouragement along the way.

Active Listening and Curiosity Based Questions

Coaching is a process of asking open and explorative questions, followed by listening deeply. It is a process where someone listens to you, rather than just hearing you. Your coach has an insatiable curiosity about who you are, and who you want to be. Your coach will be alert and able to identify what isn’t being said, thus asking you to dig deeper into your subconscious mind and driving you towards the “ah-ha” moments.


The only plan for coaching is your growth and success. Your coach has a commitment to your personal and professional results. Coaching works like a GPS system for you – keeping you on track and on the most direct route to where you want to go. Your coach is committed to helping you achieve what you want.

A Safe Environment

Your coach will also hold a mirror to you, no matter how uncomfortable it may be. However the mirror is held in a safe, nurturing and non-judgmental environment. Coaching is a safe and confidential environment where you can learn from your actions without judgement.


The answers are within you. You will go on an effective learning journey. You will go deep inside your mind to reflect and evaluate. You will become empowered and resourceful to find your own answers, deep in that reservoir of your own mind.


Your coach will hold you accountable and will keep you committed to completion of the required actions. You will dig deep to truly identify your goals and clarify your values. Your coach is someone who will then hold you accountable to your goals while staying true to your values.

Dealing with your Self-Limiting Beliefs

You are what you think about most of the time. Without realizing it, your negative self-talk works like brakes on your progress towards achieving your goals. Coaching will enable you to break free from of the mental chains that have been holding you back and sabotaging your success and growth. You will learn to have a positive self-concept and allow your untapped potential to be released.

Coaching will challenge your thinking. Coaching will challenge your feelings. Coaching will challenge you to face your fears. Coaching will challenge you to action, even when you don’t feel like it.

Coaching is an Investment in YOU.


I’d love to hear from you! If you have a question or comment please share it with me below and I will be in touch with you very shortly:

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