Dispelling Three Misconceptions About Executive Coaching

Many business owners and managers have strong opinions about what a business coach is and does. Unfortunately, these opinions are often not rooted in fact. Instead, they're based on something they've heard from a friend or colleague who may not have had the best experience with an executive coach.

Let’s take a look at three common misconceptions about executive coaching.

Misconception #1: Successful executives don’t need coaching.

Truth: People who desire continuous growth in any area of their lives will often seek guidance. As with any skill or hobby, if you want to improve, it’s best to consult someone who already has the skills you desire to develop. Business is no different. Because business is a fluid environment, the role of the executive is always changing. No one has all of the answers, and seeking an outsider’s perspective is wise. Just as you would seek coaching when improving your tennis game or learning a new language, executive coaching is the fastest way to improve your leadership skills and grow your business. Coaching isn’t about fixing problems; it’s about improving yourself and developing skills that will create new possibilities. A good executive coach will provide accurate and timely feedback on your leadership skills, helping you identify what works and what doesn’t.

Misconception #2: Coaches just like to give advice.

Truth: There is nothing further from truth. In its simplest form, coaching is about helping another person develop and grow. Coaching is about asking questions rather than answering them. The best coaches will take time to learn about you and your strengths and weaknesses. Rarely do executives have someone in their lives who will tell them the truth, and a coach is able to offer an outside perspective when someone on the inside many be able – or willing – to. An executive coach will provide an objective, unbiased assessment of your actions and help you cause and effect more clearly.

Misconception #3: The effort isn’t worth the result.

Truth: Coaching helps executives develop the skills necessary to run a more efficient department or company. Coaching is not about fixing poor performance; instead, it’s about collaborating with a business veteran who has the experience to draw from in order to help you avoid the behaviors that lead to poor performance. In today’s busy world, the last thing you need is another time consuming meeting. Some of the best coaching is done during brief, intensely focused interactions, often resulting in an action place you can implement immediately. One of the biggest benefits of having an executive coach is affording yourself the uninterrupted time with someone who challenges you to step outside your comfort zone and think differently.

Executive coaching brings many benefits to help you maximize your role as an executive. If you would like to talk about how I can help you grow as an executive, contact me for a free, no obligation consultation.


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