Do or Do Not. There is No Try.

Success comes with discipline. One element of the many elements of that is the words you choose. Discipline yourself to speak and think with power words.

Think of the people you follow because you are inspired by them. Political leaders, thought leaders, business legends. Think now of how they speak. They speak with conviction, with power words.

Let me illustrate with an example of a famous speech by John F Kennedy.

We choose to go to the Moon! We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too.”

Imagine now, that same speech with just a couple of words changed. What would happen if the speech was changed:

  • We choose to go to the Moon” to “We will hopefully go to the Moon
  • we intent to win” to “we will try to win”.

The change of only a couple words entirely changes the speech. The conviction and determination to go to the moon becomes nothing more than a wish.

Next time you hear or read the words of those you’re inspired by, pay attention to the words they choose. If you want to have success, do what successful people do, and start using power words. The start of the journey to success starts right there.

Yoda said it best. Do or do not, there is no try.


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